This week Google was caught testing display advertising placements in its email client, Gmail.
Numerous people, like Searchengineland.com, reported seeing display ads on the vertical borders of their Gmail interfaces. Normally you only find text-based ads in your email client.
When queried by reporters, Google simply said, "We're always trying out new ad formats and placements in Gmail, and we recently started experimenting with image ads on messages with heavy image content," the company said in a statement.
Apparently the tests began last Friday, the spokesman said. And before you cry foul, don't forget rivals Microsoft Hotmail and Yahoo Mail already sell display and banner ads.
Without Gmail, which boasts "hundreds of millions of users," display advertising generates around $2.5 billion a year for Google through AdSense and DoubleClick. A large chunk of this goes to third-party publishers, however.
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